Give SMEs help, not hype
2 April 2012
Smaller companies need costed case studies, rather than the e-commerce hard sell, argues Michael Quayle
We appear to be surrounded by a near-mystical faith in the ability of e-commerce to solve our purchasing problems. But where it provides an effective solution, it is unlikely to lead to a sustainable competitive advantage because systems can normally be replicated by competitors.
This needs to be balanced against a failure to be first, leading to an...