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New to Market

14 April 2025
Creative/Digital/Media, Engineering

NEW TO THE MARKET: 14-18 APRIL 2025

• Manufacturing and engineering specialist Busy Bee Recruitment has relaunched its website. The refreshed online platform has a modern design and enhanced user functionality, offering an intuitive browsing experience that makes it easier than ever to explore current vacancies, submit CVs quickly and securely, access expert recruitment advice via a blog and submit vacancies directly online.

• Deel, a global payroll and HR provider, has launched a suite of AI-driven products to help companies hire, manage, and pay international teams. Deel will offer an all-in-one global workforce platform integrating payroll, HR, and IT, designed to support compliant operations across borders. Key updates include: Real-Time Payroll in over 53 markets (expanding to 130+ by 2027), offering instant calculations and faster processing; Deel PEO for offering top-tier benefits without enterprise-level costs; Benefits Admin for simplified, compliant benefits management across countries; Deel Talent for streamlined recruitment via trusted agency networks; Workforce Planning, Compensation, and Engage tools – powered by AI – for smarter headcount strategy, global pay management, and employee development; IT Lifecycle Management features like MDM, IAM, and EPP, supporting global device and security control.

11 April 2025
Creative/Digital/Media, IT/Telecoms

Spotted Zebra merges Interview Intelligence and Assessment in one platform

This is technology that transcribes, analyses and evaluates conversations through an AI-powered lens. The merger connects assessment results with interview data, addressing the growing challenge enterprise talent leaders face: making confident, objective hiring decisions when candidate information can be fragmented across multiple tools.

In a statement, Spotted Zebra says that enterprise talent acquisition teams are facing twin pressures from AI-generated candidate applications and deepening skills shortages. 

The launch responds to a critical market challenge, the statement continues; while more than three in four businesses report widening skills gaps, employers are inundated with applications with around half of all jobseekers using AI tools to apply for roles. Current solutions force companies to choose between expensive, disconnected systems or compromise on either assessment breadth and depth, or a scalable interview process and structure.

“We’ve integrated Interview Intelligence with Assessment because our enterprise customers are facing unprecedented challenges in talent acquisition,” said Ian Monk, co-founder and CEO of Spotted Zebra. “By unifying these previously siloed technologies, we’re enabling talent teams to make data-informed decisions based on a complete picture of each candidate’s capabilities.”

Unlike standard Interview Intelligence tools that primarily transcribe conversations, Spotted Zebra’s implementation establishes a data framework that truly connects skill measurements across different evaluation methods:

  • Real-time skill evidence mapping: Comprehensive role skills profiles are automatically created thanks to AI-powered intake meetings between recruiters and hiring managers. 
  • AI-assisted interview questioning technology: The AI-powered Interview Guides automatically generate targeted question paths for specific role skills profiles and each candidate.
  • Consolidated hiring evidence dashboard: The Decision Kit combines summarised skill data from both assessment scores and interview evidence, weighting each source appropriately based on predictive validity for specific skill types. 

According to the company statement, AI in Spotted Zebra enhances human decision-making, ensuring the final call on a candidate’s suitability for a role is objective, data-backed and always in the hands of the hiring team.

Headquartered in the UK, Spotted Zebra was launched in 2020 by Monk and co-founder and chief commercial officer Nick Shaw.

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10 April 2025
Creative/Digital/Media, Executive search

NEW TO THE MARKET: 7-11 APRIL 2025

• UK recruitment firm HRGO has launched ‘Betty’, an AI agent tackling recruitment ghosting by ensuring all job applicants receive feedback. Since its December 2024 launch, Betty has provided personalised insights to over 40,000 candidates. A survey of 1,000 users found 90% valued the feedback, addressing a major frustration in the hiring process at scale. Betty was named after Elizabeth ‘Betty’ Parkinson, the founder of HRGO back in 1957.

• Recruitment firm Sowena Group has moved into new headquarters in Manchester city centre. Perran Cooke launched Sowena Group last summer after more than a decade in the recruitment industry, including roles as regional MD for the North at executive search company PSD Group and as a director at Axon Moore. Sowena now has a team of five and has taken office space at The Tootal Buildings on Oxford Street. The company statement says Sowena Group is expected to deliver more than £650k in revenue this year.

Senior recruitment consultants Dave Kreitz and Mackenzie Harrop have joined Sowena in recent weeks, along with Leah Allen as head of marketing and Megan Buckley as marketing executive. Cooke said he expects the team to grow to 10 by the end of this year, creating roles for recruitment consultants, back office and support staff, market research specialists and a non-executive director. Sowena Group focuses on senior finance posts in high-growth and private equity and venture capital-backed businesses across the North-West and beyond.

3 April 2025
Creative/Digital/Media, Executive search

Dragon-backed Chapter 2 boosts talent offering with transformation service

Backed by Steven Bartlett (from BBC Dragons’ Den and his Diary of a CEO), this strategic expansion aims to solidify “Chapter 2’s 360-degree talent solutions offering, delivering comprehensive, data-driven solutions to the most pressing talent challenges facing businesses today”, according to a company statement. 

Spearheading the new service is talent strategy director David Brammer. The Transformation & Advisory practice will tackle every area of talent acquisition, from capability and capacity to hiring process optimisation and workforce planning. The practice will also provide talent strategies to prepare businesses for AI-focused roles for the future of work.

As part of this offering, Chapter 2 will conduct in-depth talent and hiring audits, identifying opportunities and reducing hiring-related challenges, through structured hiring diagnostics and benchmarking. 

The service also includes recruitment efficiency assessments, policy and risk evaluations (including IR35 compliance) and contingent workforce strategy development.

Leo Harrison, founder and CEO of Chapter 2, says: “Establishing the Transformation Advisory completes our 360 offering, making sure that we’re able to provide solutions to both common and uncommon challenges that companies face in not only today’s workplace, but the one of the future.”

With 26 years’ experience leading global talent acquisition strategy for brands such as Boots, Kingfisher and Ocado, Brammer will be supported by experienced hire Marta Wasowicz, as the director of advisory and transformation.

L-r: Steven Bartlett, Marta Wasowicz, David Brammer, Leo Harrison ©Chapter 2

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2 April 2025
Executive search, IT/Telecoms, HR

55/Redefined launches SaaS platform Me/Redefined

This digital, data-driven solution aims to deliver age intelligence, career coaching and strategic workforce planning insights, empowering businesses to extend careers, retain critical skills and navigate the global skills crisis with confidence.

Despite falling birth rates, rising life expectancy and a growing midlife workforce, according to a company statement 93% of over-50s feel unsupported by their employers in midlife, with a lack of intelligence on this workforce making it difficult for leaders to plan ahead. Me/Redefined aims to deliver the insights, coaching and necessary tools to change that.

Me/Redefined is more than just a coaching platform, “it’s a career transformation and intelligence hub”, says the company statement. Designed for organisations with 5,000+ employees, Me/Redefined enables HR, L&D, and executive leaders to retain and repurpose critical skills, leverage data-driven workforce insights, and reduce legal and financial risk.

With a focus on confidentiality and security, Me/Redefined puts employees in control of their career journey. 

Lyndsey Simpson, CEO of 55/Redefined, says: “With Me/Redefined, we are redefining what it means to have a career in your 50s and beyond, helping organisations build cultures where experience is recognised, skills are nurtured and careers are extended rather than cut short.”

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31 March 2025
Education, Hospitality/Leisure

A Shropshire lass returns to bring Harmony at Home to the region

Having trained at the renowned Norland College, where childcare professionals earn their prestigious Norland badge, Emma Good (pictured) has spent years working with high-net-worth families, ensuring the very best in childcare, discretion and household management. According to a company press release, she is returning back home to Shropshire to bring back that same level of excellence for Harmony at Home.

Founded by Norland-trained nanny Frankie Gray, Harmony at Home has been providing high quality recruitment services for parents and principals in London, the UK and internationally since 2004. 

From nannies, household staff and maternity nurses to more specialised help, such as the mobile crèche and parent consultancy, the agency claims it provides the right childcare for families, whatever their requirements. 

Commenting on the new office, Gray said: “We are absolutely delighted to welcome Emma Good to the Harmony at Home family. As a highly trained Norland Nanny with an outstanding reputation, her expertise and dedication to excellence will bring an unparalleled level of childcare and household staffing to families in Shropshire and the Malvern Hills, along with surrounding areas. Her return home marks a truly exciting milestone for the region.”

Emma Good ©Alex Rickard Photography

Harmony at Home Shropshire & Malvern Hills services include Norland and other highly qualified nannies, SEN nannies, multilingual nannies, private tutors & governesses, household staff and estate management.

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31 March 2025
Oil & gas/Energy, Creative/Digital/Media, Construction & property, Executive search, IT/Telecoms, Accounting/Finance

Granger Reis appoints two co-leaders for new real assets division

The leadership is shared between Edward Ali McQuilton and Craig Davidge.

The strategic move underscores the B Corp-certified firm’s commitment to expanding its capabilities across real estate, infrastructure and energy transition.

McQuilton, senior partner and board member at Granger Reis, will be responsible for strengthening the firm’s presence in the real estate sector, to support clients navigating an increasingly complex investment landscape.

Davidge, also an existing senior partner, will focus on infrastructure and energy transition to strengthen the firm’s influence in sectors critical to global sustainability and economic development.

As part of its strategic growth, Granger Reis is strengthening its presence across Europe and the US, working closely with alternative asset managers and private markets to enhance portfolio value through exceptional leadership, according to a company statement.

Board member and head of business operations Esmeé Vermolen said the expansion aligns with the firm’s mission to support businesses in building leadership teams focused on sustainability and social impact.

“As a B Corp with a strong change agenda, we remain committed to shaping a more sustainable and inclusive leadership landscape,” Vermolen said.

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27 March 2025
Creative/Digital/Media, IT/Telecoms

The Adecco Group, Salesforce launch firm where humans work alongside AI agents

Backed by investments from both the Adecco Group and Salesforce in a strategic partnership, Adecco said the new company will empower senior leaders to strategically plan, deploy and manage workers and AI agents at scale. It will leverage the customer’s data, Adecco’s workforce insights and Salesforce’s digital labour platform Agentforce, to augment teams with autonomous AI agents in the flow of work. 

“In doing so, the company will help businesses build workforces where human and digital workers co-exist and thrive,” the Adecco statement said.

“The mission of this new company is to strengthen and secure the full potential of humans with AI. We are at a critical juncture for the future of work. Embracing AI adoption with a well-defined framework for collaboration between humans and digital agents sets the stage for successful outcomes. The new entity will accelerate decision-making on workforce planning and optimise how tasks are distributed between people and AI agents,” said Denis Machuel, Adecco group CEO.

The company said it plans to provide a comprehensive suite of capabilities “seamlessly” integrated into the everyday business tools businesses already use. These capabilities will provide customers with the following benefits:

  • Awareness: Helping senior leaders make data-driven decisions about where and how they should deploy digital and human workers.
  • Simulation: Creating large-scale simulations for demand surges, M&A integrations and multi-year workforce transformations using dynamic human-digital models.
  • Recommendation: Delivering prescriptive recommendations for operational efficiency, ROI-driven automation decisions, and real-time resource allocation.
  • Oversight: Enabling, through partners, the management of an integrated human and digital labour workforce.

The company plans to build the agents on the Agentforce platform and list them on AgentExchange, the marketplace and community for Agentforce that empowers customers to discover, try and buy solutions so that they can quickly create and deploy AI agents.

“When Salesforce launched AgentExchange to help partners build and monetise agentic AI components, our vision was to fuel the next generation of agent-first businesses built on the Agentforce platform in the $6tn (£4.63tn) digital labour market,” said Brian Landsman, EVP & GM, global business development & partnerships at Salesforce. “The new company is pioneering what an Agentforce company looks like and how leaders can use a data-driven approach to create a digital labour model that unlocks the full potential of humans with AI agents at work.”

The new company will reveal more information in the coming months.

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