The Soul of the New Consumer

David Lewis and Darren Bridger Nicholas Brealey, £18

In recent years, the worlds of business and politics have increasingly been seen as battles between old and new: the new economy versus the old one, new (ie, high-tech) companies versus old (traditional) ones, new Labour versus old Labour.

According to psychologist David Lewis, this is because we are in the middle of a “tesarac” - a period of momentous social...

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