Customers still first in e-commerce, firms told_3

Logistics operators entering the world of electronic retailing have been warned to focus on customer service and worry less about technology.

Gerry Murphy, group chief executive of logistics group NFC, said logistics would be a core element of electronic retailing, or “e-tailing”, and that the sector’s degree of involvement with e-commerce would soon double.

But he called for companies to be mindful of the “real issues”, such as the effectiveness of delivery systems. “It is still a physical world,”...

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