Looking good on paper

When commissioning a corporate brochure, getting your firm’s message across is a tricky act

Working with a design agency that does more than take a prescriptive brief is the key to producing a corporate brochure that is an effective marketing tool.

The pictures come second, the rationale comes first. It is on this basis that any recruitment company proposing to produce a corporate brochure must begin, by working through a series of questions designed...

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