Looking good on paper
18 July 2012
When commissioning a corporate brochure, getting your firm’s message across is a tricky act
Working with a design agency that does more than take a prescriptive brief is the key to producing a corporate brochure that is an effective marketing tool.
The pictures come second, the rationale comes first. It is on this basis that any recruitment company proposing to produce a corporate brochure must begin, by working through a series of questions designed...