Managing the Demand-Supply Chain_3
18 July 2012
William Hoover, Eero Eloranta, Jan Holmstrom and Kat Huttunen
John Wiley, £32.50
Rating: 4/5
As a reader, I have always regarded myself as the last stage of the supply chain. The manuscript has gone from the author, through editing and production, to SM’s reviews editor and then through the post to me. William Hoover et al suggest the supply chain goes further.
The Post Office could look beyond merely forcing the book through my letterbox. Instead, it...