The perfect pitch

Too many recruiters are forgetting the basics when making a pitch, say HR and resourcing managers

When in doubt, listen to the potential client, and learn.

The rules of engagement are deceptively simple:

Know the name of the current HR contact at the company you hope to do business with.

Listen when you’re told the specific skills, professional qualifications and qualities they want.

Tailor your pitch to a specific company – leave the...

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