Purchasers struggling to forge ties with marketing
28 August 2012
Purchasers still struggle to show they can create successful partnerships with marketing departments, according to a new study sponsored by CIPS.
Half of the survey’s 100-plus purchasing managers and directors, all from UK firms, said they get involved in the buying process only at the contracts and auditing level, when it is too late to make an effective contribution to the buying process.
Only slightly more than 20 per cent of respondents said it was the marketing department inviting them into the...