Sort out who suits an online medium
30 August 2012
Having an all-singing, all-dancing online PR channel could turn out to be worthless if your target audience doesn’t use this form of communication
In the course of planning PR activity, clients often ask 'What is the value of online media? Is it as valuable as its print equivalents?' The question is often phrased assuming there is some kind of intrinsic difference in value between one form of media and another. But this...