All made up
13 September 2012
The need to satisfy increasing demand to a growing number of outlets, including home deliveries, led Virgin Cosmetics to reshape its supply chain. Helen Riley explains how the company is now better able to deliver anything from a single lipstick to truckl
Take an average make-up bag. Lipstick, blusher, eye shadow and powder compact. Most women’s bathroom shelves are filled with a range of toiletries and skincare products. But getting them there involves a complex process.
If you stocked up for the new year with Virgin Cosmetics, for example, the lipstick will have come from Belgium, the blusher and powder compact...