Bang your drum! Blow your own trumpet!

Purchasers suffer from a low profile in the US as well. Liz Simpson reports on attempts to promote the profession at the Institute for Supply Management’s annual conference in San Francisco

The conference room was packed to the rafters - standing room only. Yet when the speaker asked: “How many of you work for organisations where there is awareness of how important you are?”, only five or six hands went up.

At least they were in the right place to begin working to change that attitude - the Institute for Supply Management’s (ISM) 87th...

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