Chemistry lesson
13 September 2012
OVERALL WINNER AND MOST INNOVATIVE PROJECT
The Boots Company
Close relationships between the purchasing and marketing teams at Boots won the retailer an innovative agency deal and top prize at this year’s CIPS Supply Management Awards. Geraint John re
Mother, Naked, Cake, Poke, Circus and Saturday. If those don’t sound like the names of companies you’d expect a venerable British retailer like Boots to be doing business with, you’re not alone: many advertising agency executives and media commentators were surprised when in December 2003 they were among the line-up chosen to supply its marketing services.
That...