Cracking the case

Every year, students sitting the compulsory CIPS professional stage case study paper make similar errors. John Ireland offers some tips on answering the questions successfully

I have been marking the CIPS professional stage case study paper for many years, but today’s students make the same mistakes as their predecessors. Not answering the question, reproducing chunks of the case study text, and poor time management leading to unfinished questions are just a few of the recurring errors.

I therefore hope that students will take time to...

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