Delivering the goods_2

As president of Urbanfetch, the web-based retailer that promises to deliver orders within one hour, Andrew Tsai is used to working at high speed. Mark Whitehead caught up with him at the company’s new operation in London

Somewhere in central London, a customer presses the “buy” icon on their computer screen. Ten seconds later, a slip of paper emerges from a computer printer in a warehouse south of the Thames, near Elephant and Castle.

The customer’s credit card details have been checked and the transaction registered on their account. In less than three minutes, a smart espresso...

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