On the dot.com
13 September 2012
Purchasing professionals can play a key role in setting up a company website. Martin Lea gives advice on how to go about planning, buying services and testing for a successful launch
Companies are rushing to take advantage of the Internet and invest in a site but, judging by some of the offerings on the web, their money is often not well spent. Setting up a website is a challenging and creative process that is reliant on expertise normally associated with IT and marketing departments. But purchasing can play a valuable role in helping a business...