Get your skills to market
13 September 2012
It’s high octane, tricky and greatly misunderstood. But how can purchasers ensure their skills and know-how are reflected in huge marketing budgets?
With an estimated spend of £33 billion in the UK last year, marketing services is an exciting area of purchasing. It’s different, challenging and tremendous fun; it’s also hard graft, but every day you have the opportunity to work with creatively-led people and learn about different areas of spend.
I am fortunate in having had the opportunity to see both sides...