How to buy a website

The dotcom bust injected some procurement discipline into how organisations set themselves up online. Celia Poole examines the issues

Twenty years ago, purchasing professionals would not have even heard of a website - let alone be expected to manage the process of buying one. The word “website”, in 1983 - long before the nascent Internet exploded to its present-day proportions - would have conjured up images of spiders and Miss Muffet rather than a highly sophisticated marketing and communications...

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