The joined up way to do business
13 September 2012
The traditional view of networking is of swapping business cards and personal career advancement. But increasingly it is being seen as a more effective way for companies to interact. David Littlefield looks at what it involves and how it is being used in
A decade ago, the chief wine buyer at Tesco had the bright idea of selling Brazilian wine. Unfortunately, after a visit to the country and an extensive round of tasting, she found the wines to be unsuitable for the UK market. But instead of abandoning the idea, the company consulted its global network of experts in a bid to help the Brazilians improve the quality of...