Just like clockwork
13 September 2012
In little more than a decade, Orange has grown into one of the UK’s largest mobile phone operators. And the successful relationship between marketing and purchasing has played an important role
Whether it’s seeking divine guidance from the Dalai Llama or traversing the galaxy with the new Star Wars film, Revenge of the Sith, Orange certainly gets around. It’s not surprising, when you consider that the wireless telecommunications company is one of the largest mobile operators in the UK with more than 14 million customers.
Since its launch in 1994,...