Lost for words
13 September 2012
Language skills and cultural awareness are becoming lingua franca in today’s global economy - relying on business English may not be enough…
The world is shrinking and the trend is most accelerated in business. Multi-billion cross border deals and alliances, the meteoric rise of e-commerce and the introduction in Western Europe of a single European currency are rapidly transforming the business environment.
English is indisputably established as the primary language of business worldwide and some...