The main event
13 September 2012
For purchasers entering the complex market for events and meetings, the starting point is clear: find out how much they cost. From there, it’s about winning suppliers and specialists over, as Linda Wain explains
However you think about it, $100 billion sounds like a lot of money. It is a lot of money. According to some estimates, it’s the size of Bill Gates’ wealth. It is also about what the US has spent on the war in Iraq. And according to Meeting Professionals International (MPI), which represents staff in this area, it is also the amount spent globally each year on...