Making a good deal

In the first of a six-part series, Peter Evans explains the importance of planning in conducting successful negotiations

Negotiation can mean many things. It can be, for example, a give and take trading process in which the conditions of a transaction are agreed and acted upon. Or it could involve an attempt by two or more parties to complete a transaction through the use of bargaining. Or it might mean conferring with another party (or parties) for the purpose of coming to an agreement...

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