Marketing ingredients
13 September 2012
Effective marketing is all about customer satisfaction, and the ‘marketing mix’ theory is one way of identifying what is needed. George Runciman explains what it means in practice
The role of management in any organisation is to make tactical and operational decisions that maintain and sustain the organisation’s objectives. Retail management is no different. Good management ensures that any decisions taken will make for an efficient company - that is to say, one that acts in both an economical and competent way. Such decisions in marketing...