Never knowingly delayed

John Lewis launched its online service in 2001 and it is on target to make a profit this year, thanks in part to an efficient warehousing operation. Steve Smethurst reports

It’s hard to gauge precisely how johnlewis.com is doing. It went online in October 2001, with a four-year, £30 million investment and the aim of becoming profitable by 2005-06. Certainly, at its distribution warehouse just two weeks before Christmas, there was little sign of the frenzied activity you would expect to see during its peak trading period.

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