New culture, new rules
13 September 2012
It’s hard enough to close a deal in familiar surroundings, so if you’re taking the plunge into a new culture, it pays to know the rules - let’s explore business in France
A good product or service, the right skill set and experience in your home environment are no guarantee of success when entering a foreign market or when liasing with colleagues and clients from a different culture.
It is crucial to understand and appreciate that other business culture. Deals and promotions can be lost purely because you adopt your own culture...