Play your cards right
13 September 2012
The decision to send out corporate Christmas cards raises a volatile mix of professional, emotional and political questions for companies and their purchasers. Celia Poole reports
Downing Street, the BBC and Buckingham Palace do it - even the smallest one-man band does it. In a market worth £300 million, it's estimated that corporate Christmas cards account for about £25-30 million a year in the UK.
They can be sent to spread a little Christmas cheer or to genuinely thank suppliers and customers. Marketing departments see them as an...