For richer or poorer
13 September 2012
Richard Lamming and Paul Cousins warn that the poorer option is most likely in customer/supplier relationships unless both parties take equal risks and work to remove any element of blame
The purpose of academic research in business is to provide understanding of how things work, and then stimulate creativity in practice. The decision by the aerospace industry last year to adopt a relationship evaluation tool developed from academic research ideas first put forward five years earlier at Bath University shows that radical theory can find its way into...