A sporting chance
13 September 2012
Answers to May’s case study paper on the Cullingworth Leisure Complex required students to deal with more than its supply chain. John Ireland shows that those with ‘whole business’ insight got the top marks
In May’s case study paper, candidates were asked a series of questions based around the struggling Cullingworth Leisure Complex, owned by CSA, in the south of England. The paper centred on the day-to-day operational problems of running the complex, the contract for the swimming pool, and the Bounce Basketball Team, a regular user of Cullingworth’s facilities
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