Stepping on the gas
13 September 2012
The days of drivers waiting months for their gleaming dream machines are numbered. As the automotive industry gets more customer focused, a new initiative is examining whether manufacturers can get the car to the buyer in just three days. Liam O’Brien rep
The automotive sector has long had a patchy record for meeting customer demand. Although producers in other industries might fear losing business if customers have to put up with lengthy lead times, motor manufacturers have not, until recently, been too worried about keeping customers waiting.
The stock-push mentality of car producers, rather than the demand-...