Travel buyers’ cost cutting speeded Concorde demise_2
7 September 2012
Travel buyers seeking greater cost savings helped kill off Concorde, which had its last scheduled flight earlier this month.
British Airways said restrictive corporate travel programmes meant the supersonic aircraft was no longer attracting enough passengers paying up to £6,000 for a transatlantic crossing.
Jonathan Counsell, head of strategy and performance at BA, said the airline had to fill almost 60 per cent of each Concorde flight to break even. “But the 50 or so major companies...