Wired science
13 September 2012
Business-to-business trading exchanges have been the big story in e-commerce this year. Geraint John looks at how one European company, Ventro Life Sciences, plans to operate
There are several ways to put a business-to-business e-commerce marketplace operator on the back foot. You could ask how many transactions the marketplace currently handles, or when it expects to make a profit (both perhaps a little unfair). If you were really cruel, you could mutter “Nasdaq” under your breath and inquire as to how well its share price is doing. To...