Putting your firm's reputation on the line

Jobseekers are all too aware of the dangers on social media sites from the wrong type of posting. Sue Weekes reports that companies are often ignorant of the damage caused to their employer brand by online posts

When social media websites such as Facebook and YouTube first started gaining relevance in the recruitment sector, it was candidates who were warned that their internet reputation or ’netrep’ was at risk.

The message was: dance on the table at your local pub if you wish, just don’t post a video of it on YouTube where potential employers might see you. It didn’t...

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