AoRMA (pronounced ‘arma’) aims to bring together the UK’s recruitment marketing specialists to “drive higher industry standards, greater collaboration and increased credibility”, a statement from the new organisation said.

Founded by six industry practitioners – Chris Cranshaw (Halt), Christina Robinson (Green Umbrella), Haydn Morgans (Revolv), James Whitelock (ThinkinCircles), Neil Rudolph (RedKnows) and Robert Woodford (The Marketing Junction) – AoRMA represents over 150 years of combined experience in building and scaling recruitment marketing agencies.

The statement from AoRMA said: “By prioritising collaboration over competition, the association enables members to share knowledge, establish best practices and strengthen trust with clients. At a time when recruitment marketing is evolving rapidly, AoRMA provides a dedicated space for agency leaders to support each other, solve industry challenges and raise professional standards.”

The association launches with a framework for improving industry practice, underpinned by a code of conduct. It also offers a peer support network where agency owners and solopreneurs can exchange insights, access industry-leading knowledge and contribute to the ongoing professional development of the sector.

Members will benefit from access to a curated network of trusted business support providers, offering guidance across legal, accounting, HR and technology domains. This support ecosystem ensures agency owners can access professional advice and best practices crucial for sustainable business growth.

AoRMA membership is free and open to agencies and solopreneurs who sign the association’s charter and pass a basic vetting process. “By joining, members demonstrate their commitment to ethical, high-quality recruitment marketing, reinforcing their credibility and providing clients with greater assurance,” the organisation said.

For more information about joining AoRMA or to request a copy of the code of conduct, visit www.AoRMA.org.

• Comment below on this story. Or let us know what you think by emailing us at [email protected] or tweet us to tell us your thoughts or share this story with a friend.