Marketing and design staffing specialist Aquent’s permanent and search division has rebranded as a separate business called Firebrand in Europe, Asia and Australasia.

Firebrand has 10 offices in eight countries focusing entirely on permanent recruitment within online and traditional marketing, print and digital creative, digital production, communications, media, and account services.

Meanwhile, Aquent will focus solely on its core business in temporary, contract and temporary-to-permanent staffing in marketing and design.

Former Aquent staff who specialised in permanent recruitment, including key management, will now work for Firebrand, so clients will be able to work with the same talent agent as before. Both firms will continue to work together as partners.