Responding to Guy Hayward’s article “Experience Beats Value”, 17 August, the purpose of values is to clearly state what a firm believes is important. Each value will then have a desired set of behaviours.

It is crucial when rolling out your values that everyone experiences the values, they are not merely read in posters or handbooks.

Once everyone behaves in line with the values, you have your culture which leads to the experience for your staff, clients and candidates.

The trick is turning those words into daily actions, and guiding the strategic decision-making.

Once the values are embedded within your current staff though the values must feed into your recruitment and selection process.
James Del Gatto