Creative media firm Pink Squid has won a three year branding, marketing and communications contract working with private hospital group HCA International.

Alongside work with HCA’s recruitment functions, Pink Squid will be involved in the company’s human resources, learning and development, PR, events and internal communications departments.

HCA operates The Harley Street Clinic, The Lister Hospital, London Bridge Hospital, The Portland Hospital, The Princess Grace Hospital and The Wellington Hospital.

Sarah Beane, HCA’s head of HR comments: “Through our tender process we identified Pink Squid as an agency who could offer something different. […] The Pink Squid team demonstrated real understanding of our resourcing challenges, responding to those by presenting solutions that were both innovative and appropriate to the market we operate in.”

Director and founder of Pink Squid Manjoor Azizul says: “We went all out to get HCA from day one, so didn’t hold back. We were initially impressed by their ambition to innovate, the hunger and love for creativity, the more we discovered what HCA were about, the more we felt we were the perfect partner for Sarah and the HCA team.”