Newspapers the Financial Times and Guardian have agreed a joint recruitment advertising solution for senior public sector roles.

Advertisers in SocietyGuardian will have the option to extend their campaign reach and run the same ad in the Financial Times newspaper companies and markets section on a Wednesday and on the Business Leaders page in Executive Appointments on a Thursday. 

Such adverts would reach the Financial Times’s C-suite audience and the Guardian’s dominance of the public sector, targeting 370,000 job seeking senior professionals from both the public and private sectors. 

Adam Freeman, commercial director of Guardian News and Media, says: “The Financial Times provides us with a unique opportunity to extend our reach and further enhance our public sector offering to clients.”

Dominic Good, Financial Times commercial director EMEA, adds: “The distinct audiences of both newspapers combined provide a unique and powerful opportunity to advertisers to reach the very best candidates for the senior jobs.”