More than eight in 10 (82%) of hospitality jobseekers strongly believe that a hotel’s brand influences their decision to work for them, according to research from Catererglobal.com.

Catererglobal.com business manager, Jeremy Vercoe, says: “It is often the case that companies with a strong consumer or corporate brand have an advantage in employer branding. However, a consumer brand might be very different to the employer image; and this can often lead to misperceptions.”