More than eight in ten (82%) of HR professionals now use social networking as part of their attraction strategy, but require more time and resources to dedicate to it, according to research by talent management specialist Ochre House.  

The research also shows that less than 30% of HR professionals polled have a dedicated resource for social media, while 45% admitted to not having a formal social media strategy in place and only 23% measured its return on investment.

Helena Parry, market development director at Ochre House, says: “It’s really positive to see that so many organisations are seeing the value of social media and using it as part of their recruitment strategy.

“However it’s clear there is still some way to go in terms of really making it an integral part of the recruitment strategy with enough buy-in and resources for it to work to its full potential.”