Optimism is on the increase among employees within the creative sector, according to research from Aspire Global Network (AGN).

AGN’s new research into employee loyalty shows 80% of employees questioned feel their companies are stable or improving.

The research also shows 63% of employees within these sectors are proud to work for their organisations and 70% feel motivated to give their best.

The list of leaders employees would most like to work for included Virgin’s Richard Branson, Apple’s Steve Jobs and Lord Sugar, while Google was given as the company most employees would like to work for.

Paul Farrer, chairman of AGN, says: “Google was highlighted as the company people would most like to work for. Its reputation as a leader in new technology, a profitable and continually growing business and dominance within the sector make it an attractive company to work for.

“Interestingly Richard Branson was the leader most people would like to work for. Branson is a renowned businessman and incredibly entrepreneurial and creative individual. His sensitive approach to leadership and offering of strong staff packages and benefits has garnered staff loyalty. This is quite clearly a factor of high importance to the audience of our survey, and one employers need to take note of.”