Organisations that integrate social media into the fabric of how they operate will be the winners from the growth of social media, according to Bill Boorman.
 
Boorman told Recruiter: “The successful people will integrate social into the fabric of how they operate as an organisation, and recruiting will be a part of that. The companies that win are going to work this out.
 
“It will be those businesses that really allow and encourage their employees in their use of social and brand advocacy. By opening up that door, suddenly you are opening that whole channel of candidacy.
 
“We probably won’t be talking about social media in 12 months’ time. We will be talking about recruiting, and social media will just be a part of that. We don’t talk about telephone or email recruiting. We don’t run conferences on email recruiting, or on job board recruiting.”

For more from Bill Boorman, see the new issue of Recruiter out today, which features a profile with recruitment’s social media guru, your first look at Recruiter’s Awards for Excellence 2012, our analysis of the oil & gas sector, Plus, there is all of the latest recruitment news from the past fortnight.