Monster.co.uk has launched its latest advertising campaign which reflects its strategy to become a consumer-orientated company.

Monster will be running a series of 10 and 30-second television adverts throughout 2007, with a large scale rollout in January, as part of its ‘Monster Works for Me’ campaign.

Rob Brouwer, CEO of Monster UK & Ireland, says: “Our new campaign shows how Monster is working for many individual consumers in the UK already, and across an array of job sectors. Its aim is to encourage and motivate candidates towards a positive career move in 2007 based on their own individual needs or desires - the reason they go to work.”

The global ad campaign, which was created in the US and adapted for a European audience, will be running in most of the countries where Monster has a presence.

The adverts will run every Sunday and Monday through January and February during prime time.