Monster.co.uk is to sponsor the latest series of pop wannabe talent show American Idol.

The package, negotiated by Camilla Mignot at ITV and Damien Gillman at MEC Access, includes broadcast sponsorship on ITV2, mobile interactive bumpers and online inventory, while sponsorship credits will be produced by advertising agency AMV BBDO.

American Idol returns for its 8th season this month.

Julian Acquari, managing director at Monster UK and Ireland, says: “Our partnership with American Idolfits perfectly with Monster’s life improvement vision and is a great opportunity for Monster.

”American Idol is about helping people fulfil their career aspirations and jump out of bed everyday to do the job they love – Monster’s newly enhanced website provides unique products and tools to help people do just that. Ultimately, Monster and American Idol are both about life improvement and we are delighted to be associated with the programme.”