Knollenstein Technologies, which made its multi-posting and tracking software available to users in the UK at the start of the year, will be working with the jobsite directory and buyers’ guide JobSiteAdvisor.com to provide an end-to-end service for buying, posting and tracking recruitment advertising.

Willem-Paul Stuurman, Knollenstein founder and chief executive, told Recruiter that users can find the right advertising channel on JobSiteAdvisor, buy the space through Knollenstein’s Exposure Shop, post it via Exposure Machine and then track it online.

Stuurman claims it offers next generation multi-posting technology and in the coming weeks will roll out a service that will enable recruiters and employers to post jobs to radio and in-house television. Already it allows users to post ads to professional and social networks such as LinkedIn, as well as job boards.

“Internally at Knollenstein we don’t talk about job boards any more, we talk about advertising channels,” he said. “LinkedIn to us is an advertising channel where our clients an advertise their jobs as listings but also as a banner in the profiles of potential job seekers. The big benefit for clients is they reach a combination of active and passive jobseekers.”

Knollenstein’s radio service will launch in Holland shortly and the country’s top business radio station BNR will be the first one to receive ads from the system. “Once that is up and running we will expand to other stations and at the same time bring this solution to the UK. I expect this service to become available late Q2 in the UK,” said Stuurman.

Job boards look certain to face stiff competition from social media and other channels this year. Keith Potts, managing director of Jobsite, told Recruiter that to be successful, recruitment campaigns will have to work across multiple media channels.

“From our perspective these other channels are tools that we’re embracing to help us match the right people with the right jobs,” he said. “I don’t think they need to be seen as competitors and instead are new ways for job boards to reach and interact with people. Those that try to work against them will probably do themselves more damage than those who use them to their advantage.”

www.knollenstein.co.uk
www.jobsiteadvisor.com
www.jobsite.co.uk