MyResourcer has been developed over two years by co-founders Mark Lennard (pictured left) and Bradley Placks, who together have more than 30 years’ experience of the recruitment industry. Placks was one of the co-founders of Broadbean Technology.

Lennard, executive director, told Recruiter that a lot of tools have been developed to assist the recruiter in posting vacancies and finding candidates, but few to help them identify new vacancies and therefore business opportunities.

“Having spent many years in sales and recruitment, I know that one of the banes of a recruiter’s life is cold calling and having to develop new business leads,” he says. “So our aim was to develop an application that did just that.”

Lennard explains that when a recruiter signs up to MyResourcer.com, the web addresses attached to their clients’ contact details are uploaded and using artificial intelligence and semantic search techniques, the software interrogates all of these addresses until it finds the career and job vacancies page of the site. The Retriever feature stores the pages into a memory bank on the recruiter’s account, where recruiters are then asked to set up ’watchdogs’, which look out for relevant vacancies on these pages.

“The system continually monitors these career pages and when a company adds new vacancies which match the Watchdogs, the recruiter will be notified and given a heads up so they can then call them to see if they can do business with them,” says Lennard.

“A recruiter could have 8,000 clients registered on their internal database, but may not have done business with them. No human being could make 8,000 calls a day or look at 8,000 websites so the system takes away that part of the process.”

Conversely, if a recruiter suddenly acquires a high-calibre candidate on its books, MyResourcer can quickly search for any relevant live vacancies. The tool is web-based and recruiters can buy it on a subscription basis.

Among the early adopters of MyResourcer is Law Staff Legal Recruitment. Business development manager Andy Land told Recruiter that in seven days of using the application, it had alerted the company to 100 vacancies that it didn’t know existed within its own market.

“Before we worked with MyResourcer.com, we employed an administrative assistant to solely check websites to generate vacancy leads,” he says. “With MyResourcer.com we are able to concentrate on other core business and simply let the website generate new leads. It is a far better resource than the use of third-party databases, which are filled to the brim with irrelevant companies, which we would never target.”

Lennard told us that MyResourcer has also acquired its first US client, executive, engineering and management recruitment firm Clifton Johnson, following comments made about the product in the blogosphere.

As well as being enthusiastically received by recruiters, MyResourcer.com has caught the eye of the wider recruitment industry and the developers are currently in discussion with a major customer-relationship marketing (CRM) software company regarding integration of the product.
www.myresourcer.com