Global recruiter Randstad has launched a multi-million integrated national marketing campaign in the UK.  

The campaign, which breaks this week, runs throughout the summer and autumn and is an initial investment in a long-term commitment to building the company’s UK brand.
 
Under the strapline ‘true talent shapes business – true knowledge finds it’, Randstad’s campaign incorporates the following media:
 

• TV: ITV, Channel 4, Channel 5, Sky, Bloomberg and CNBC
• National and trade press
• Professional sector press: accounting, banking, finance, legal, marketing, IT, social care, healthcare, education, construction, property and engineering
• Online: banners advertisements in additional media including Economist.com, IOD.com and LinkedIn, supplemented with a pay per click campaign

Airports: BAA sites, including Heathrow, Stansted, Gatwick, and Manchester and London City airports.