Directory firm Yell and multi-sector recruiter TMP Worldwide have produced the UK's first gadget ad to recruit potential candidates.

The ad, aimed at marketing, new media, technology and sales, enables users to watch home-made videos of finger dancing submitted by people from around the world play a game based on finger dancing and apply for jobs.  

Yell’s gadget ad can be accessed at http://www.yellcareers.com/gadget

Isabelle Hung, head of UK Resourcing at Yell, said: "These gadget ads are a dynamic and creative online marketing format that uses new technology to great effect. It enables us to engage and entertain web users whilst once again demonstrating that Yell is an innovative employer with new media, technology and innovation at the heart of our business. Our strategy is to further raise the profile of Yell as an employer in a way that resonates and engages people with specialist skills in new media environments.”