Job board reed.co.uk has launched a major advertising campaign.

New reed.co.uk ads, featuring a ’Love Mondays’ campaign line, can be seen across the commuter transport network in South-East England.

At the same time, a new digital campaign is being launched alongside audio advertising on music-playing service, Spotify.

Mark Rhodes, head of marketing at reed.co.uk, says: “We’ve been committed to promoting reed.co.uk through heavyweight advertising for nearly three years because it continues to deliver results.”

The campaign, which runs for six weeks, includes large-scale cross-track advertising sites across the London Underground and at key commuter stations throughout Greater London, the Home Counties and beyond.

Meanwhile, extensive online promotion is targeting graduates and ’second jobbers’ with a new digital approach to Love Mondays on social networking and lifestyle sites, as well as audio advertising on Spotify.