Energy giant BP has appointed SAS, part of the Publicis Groupe network, as its single recruitment marketing communications supplier for graduate and experienced candidate attraction. Until now, BP’s recruitment marketing was conducted through multiple global suppliers.

SAS’s recruitment marketing relationship with BP will begin with the 2009 spring graduate campaign and include the promotion of the BP Ultimate Field Trip on campus and through PR channels.

Emma Hardaker-Jones, head of resourcing: sourcing and policy at BP, said: “BP has specific recruitment objectives both in the short and long-term and we believe that a single supplier who can deliver through all forms of marketing communications on a global level is what we need.”

BP has operations in more than 100 countries and employs more than 96,000 people.