The migration of sports industry talent to new markets in the Middle East and Asia is continuing despite the global economic slump, according to Will Lloyd, co-founder of Sports Recruitment International.

Speaking at the Global Sports Forum in Barcelona, Lloyd said that new money, which has come into sport in recent years from fast developing economies had created bedrock of opportunities for sports executives with a global outlook, cultural awareness, languages and appropriate skill set.

“The world has changed tremendously in the last decade and that is being felt in sport as much, if not more, than other sectors of the global economy,” he said.